The exhibition center in the south of the project is an important gateway for Shenzhen's foreign trade and exchange. The number of international visitors is second only to Shenzhen Airport. The south entrance of Huangting Square faces the entrance of the convention center. Due to the trivial commercialization of the original façade design, the government required the facade to be redesigned in 2012.
We designed a 60-meter-long, simple LED screen with a folding glass curtain wall on the outside of the screen. This layer of curtain wall weakens the light pollution of the LED screen on the urban street while presenting a fashionable and introverted temperament. By displaying content time-sharing management, it also satisfies the public interest display during the exhibition and the commercial advertising needs of other time periods.